Pinkberry

I absolutely love Pinkberry. It is the fresh blend of yogurt and fruit goodness. Never before have I had a treat that is so refreshing and tasteful yet remains healthy and decent. Pinkberry has in essence become the new fad of LA. On a random Tuesday night at its Pasadena store a minimum of 40 people line the street almost streching around the block waiting in line for their shot at the best invention since ice cream. A young crowd hovers in the store glancing and evaluating all of the possible flavors: raspberries, mango, blueberries, yogurt chips, and for the really young ones, fruity pebbles and captain crunch cereal toppings! "Mom, I want that one," the pudgy young boy says to his mother. Pinkberry is a non-fat yogurt that is ice cold and has a slightly sour after taste of a kick. The yogurt is very soft yet tangy, and mixed with the right combination of fruit is scary good. But the product - as good as it is - isn't the only draw of Pinkberry. The store has established itself as a hangout spot for young people: a cool place to go and chill before or after a party, or simply to hang out with friends away from the not so friendly confines of home. It is a vibrant spot to have a refreshing treat and not feel guilty afterwards.